What about us?Strossle is a fast growing media tech company

Strossle is here to make the media industry prosper again. It’s not an easy task, and we can’t do it on our own. But together with publishers we develop technologies and solutions that disrupt the traditional media models. We want the media publishers to thrive, because journalism matters, more than ever.

Our mission is to help publishers monetize the true value of their content. To achieve this we focus on providing technologies that:

  • enhance the user experience through best-in-class content recommendations

  • help publishers maximize revenues from native advertising

  • increase traffic and visitor engagement.

Strossle was launched in Stockholm in 2013 and was announced as winner of the 2018 Deloitte Fast 500 for EMEA.

Since 2021, Strossle has been part of Azerion.



* Founded in Stockholm
* GP.se becomes first customer
* Malmö office opens with product development
* Used by 100 publishers


* First ad campaigns delivered
* Oslo office opens
* Investment by Spintop and ALMI
* Installed by 300 publishers


* Amsterdam, Copenhagen, Madrid and Helsinki offices open
* Acquisition of text analysis experts Saplo
* Name change from Sprinkle to Strossle
* Installed by 500 publishers


* Bratislava, Budapest and Milan offices opens
* Awarded “Native Advertising Platform of the Year”
* Installed by 1000 publishers
* More than 50 employees


* Prague and Moscow offices open
* Launch of traffic exchange “The Accelerator”
* Installed by 1400 publishers
* Listed by TNW (Tech5) as one of the fastest growing startups in Europe.


* Over 1500 publishers use Strossle
* Launch of our Marketplace for advertisers
* Awarded Best Native Advertising Platform by Digiday
* Awarded Sweden's second fastest growing tech company with a growth of +21 079% in four years