Platform Third Parties List Notice

This list includes information about the third parties that your data may be shared with, in the way described in our Privacy Notice.

Under “Category”, you will find information about the group of recipient/activity your Personal Data is processed for, such as SSPs. The “Third party” indicates what third party specifically processes your data for the respective category. “Retention time” provides information about the amount of time your data is kept for by that party. The information that is included in this column is based on the information we have received from the third parties. For the most up to date information about the retention times, we refer to the privacy notice of the respective third party, which we have included in this list. In the third-party privacy notices, you will furthermore find information on how they collect and process your personal data.


Category Third-Party Retention Time Privacy Notice
SSP/Ad Server Improve Digital Up to 90 days
SSP/Ad Server Smart AdServer (Equativ) Up to 13 months
Third Party Impression Tracking Partner Adform Up to 13 months
Third Party Impression Tracking Partner Google Please see their privacy policy
  Other partners engaged by our advertisers Please see the privacy policies of the relevant advertiser and the tracking partner  
Hosting Amazon Web Services (AWS) 7 days